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“Nothing can replace what this kind of recognition, appearing on TV, can do for these people and their businesses … for their lives,” he says, taking a sip of coffee. As he plans to beat the drum for restaurant relief even louder - and as those hardest hit by America’s selective recession start to fall out of the news cycle - the goateed gastronomist’s sense of purpose may be the thing to finally eclipse his brash persona. These days, it’s hard to not take Fieri seriously.
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He is now devoting most of his energy and, under a landmark new TV deal, his creative output into rebuilding the industry that once poked fun at his unrefined aesthetic and bacon-bedazzled menus. “I got really good at this over the last year,” he says, nodding to the coffee machine.įieri sharpened this skill while also in the past year raising more than $25 million for food workers left unemployed by COVID-19 closures. Not a nacho, battered chicken thigh or jalapeno popper in sight, the man synonymous with on-camera caloric intake instead pulls me a double shot of espresso. Where Fieri, a volcano of enthusiasm on camera, subverts expectation is in his almost subdued hospitality. The smallest, a Chihuahua named Smokey, is Fieri’s favorite - as the handmade “Enter slowly please small dog” sign at the end of his long driveway suggests. One of three wine country properties Fieri keeps in his native Northern California, this has been where he, Lori, his wife of 26 years, and sons Hunter and Ryder have spent most of the past year with their three dogs. This March afternoon at Fieri’s home isn’t unlike catching up with a busy friend who just happens to have an Emmy statuette and a few bottles of the tequila brand he owns with Sammy Hagar on the kitchen island. “Then I’m trying to finally put Puerto Rico together,” he adds, grabbing another binder. Some businesses anointed by his Midas touch have seen sales climb fivefold after Fieri scarfs their creations on TV, a stat that carries new significance for the host given the calamitous effect of the downturn on the restaurant business. Guy’s Chance of a Lifetime joins Diners, Drive-Ins and Dives Guy’s Grocery Games Guy’s Ranch Kitchen and Tournament of Champions on his significant roster.“Here’s my research for Hawaii we’re getting ready to go shoot there next,” says Fieri, sliding a spiral-bound agenda of eateries across the table that separates us. Guy’s Chance of a Lifetime starts with a crash-course in how Chicken Guy locations operate and culminates in a food festival where contestants will be judged on how they serve hundreds of diners in short order.Īfter signing a new multiyear deal to stay put at Food Network in 2021, Fieri has been actively developing new projects for the channel and year-old streamer Discovery+. It also features some familiar Fieri collaborators - business partner Robert Earl, as well as Maneet Chauhan, Hunter Fieri, Anthony Hoy Fong, Antonia Lofaso, Christian Petroni and John Thall - to judge each of the seven competitors. The six-part series, produced by Citizen Pictures, is getting an early premiere on Discovery+ (Dec. It’s an intense journey and thrilling to watch.” The pressure and stakes couldn’t be higher. “To win, these applicants study through the night, then rise at dawn to apply their new skills on the real-life restaurant line with Guy assessing their every move. “We rolled cameras around the clock on Guy’s Chance of a Lifetime, documenting every aspect of this unprecedented, grueling, 24/7 job interview,” said Courtney White, president of Food Network and streaming food content at Discovery, Inc. So, in contrast to most traditional culinary competitions, the show will focus on the less sexy elements of owning a restaurant - like marketing and front-of-house hospitality. The candidates on Guy’s Chance of a Lifetime have to prove that they are the best all-around talent in the food business and if they can do that, we’re in business - together.”īobby Flay and Food Network Agree to New DealĪ rough truth that often gets lost in culinary TV is that the business of food is excruciatingly hard work. It’s a real-deal job interview for a life-changing opportunity. “No eliminations, no meaningless cook-offs each week. “I’ll tell you right now, this is not your every-day, run-of-the-mill competition show,” said Fieri. 2, walks away with their own franchise of Fieri chain Chicken Guy.
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The last competitor standing on Guy’s Chance of a Lifetime, premiering Jan.
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The man behind Diners, Drive-Ins and Dives and Guy’s Grocery Games has lined up his next competition series for Food Network, and he’s giving away one of his eateries to the winner. Guy Fieri’s restaurant empire has grown in concert with his TV offerings.